PaySDK: one checkout for every Grab product
Bringing 5 → 1 separate checkouts into one shared framework, consistent where it matters and flexible where products differ.
Read the case studyLead Product Designer · Grab, Singapore
From strategy to screens: aligning teams, simplifying the rules and shipping experiences that just work.
Get in touch
helennguyen007@gmail.comSelected work
Driver Quality: helping drivers improve with clear guidance
Quality rules were scattered and the brief was unclear. Instead of designing around the complexity, I challenged it: I proposed a simpler framework and shaped the strategy with Product, cutting quality ceilings from 2 → 1, so drivers can see where they stand and improve.
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Unified errors: prevent payment failures, recover fast
Designing one error framework that helps users recover fast across Grab, with +0.98pp more users retrying after a failed payment.
Read the case studyOther projects
Stamp Cards: loyalty any merchant can start in a day
Digital stamp cards that help small merchants reward loyal customers, online and in store.
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Grab Nearby: great deals, right around you
Redesigning how people discover nearby stores and deals through search, a map view and offers.
Read the case studyAbout me
From Da Nang to Saigon to Singapore, I now lead product design at Grab.
Over 15+ years in fintech and e-commerce, I've gone from web design to leading payments, lending and loyalty work used by millions across Southeast Asia.
Designing for consumers, merchants and drivers means I see the whole journey, not just one screen, and I turn that view into measurable outcomes.
My multimedia degree from Saigon University gave me a background in film, 3D and animation, so I still bring motion into my prototypes. Outside work I paint in oil and hand-letter wedding invitations for friends.
- Jan 2019 – NowLead Product Designer, Payments · Grab
- Jun 2016 – Oct 2019Senior Web Designer · Fossil Group, Inc.
- Jun 2012 – May 2016User Interface Designer
- Aug 2007 – May 2012Web Designer
What's next
Let's talk about what you're building.
I'm open to lead and senior product design roles, especially on complex products that serve many sides of a marketplace.
helennguyen007@gmail.com